Posts tagged "Red2 Service"

RED² Digital Solutions has signed an exclusive partnership with LinkedIn in Vietnam. With over 450 million active members worldwide, 100 million in Asia alone, LinkedIn is a popular hub for professionals to stay up-to-date with the industry. Advertising on LinkedIn means marketers can directly reach decision-makers, influencers and the people that matter most to businesses everywhere.

RED² Digital Solutions will be LinkedIn’s sole partner for ad distribution in Vietnam. They will help brands to gain access to LinkedIn’s capabilities and their professional segments.

Luke Janich, CEO of RED², said, “We’re excited to be LinkedIn’s partner of choice in Vietnam at this incredibly exciting time. We’re starting to see more and more global brands entering the market – and we’re honored to be representing one of the world’s most notable tech brands.”

He added, “B2B and Enterprise brands are seeing impressive growth right now. For these businesses, LinkedIn is a powerful platform, helping them to engage the right customer at exactly the right time. With LinkedIn, we’re able to target highly specific segments: from business travelers and to directors, finance or IT professionals. As well as exclusive segments such as Entrepreneurs, Expats, Meeting and Event planners.”

In Vietnam, LinkedIn’s penetration has been rising year-on-year and it is now one of the nation’s top four social networks (Comscore, Vietnam 2016). It’s also becoming more popular with marketers as they seek a more premium advertising environment. For instance, LinkedIn’s lead adverts are driving the highest performance and ROI in the B2B segment right now. They are also some of the safest for brands, harnessing automated bots to create a fraud free environment. LinkedIn currently reaches more than 1.8 million professionals in Vietnam, offering unique opportunities for brand building, product marketing & B2B.

“With more than two members joining LinkedIn every second, we believe our exclusive partnership with LinkedIn offers an undisputed opportunity for Vietnamese professionals to take the next step in their performance marketing & digital transformation,” said Luke Janich, CEO of RED².

RED² Solutions offers businesses unique & innovative digital platforms to connect with employees, new hires & customers alike.

For more information, please email us at lukejanich@red2digital.com.vn.

With Facebook apparently set to remove the ‘like’ counter from fan pages, savvy marketers are already investing in a post-like future. Luke Janich of Red2 explains.

 

Ah, the Facebook like. An obsession of social media marketers, the envy of competitors and a key metric in many of today’s marketing campaigns. But is the like over-hyped—and is it time we moved away from this much-loved social metric?

Well, it seems Facebook certainly thinks so. Those with their finger on the social media pulse may have already noticed one or two changes afoot behind the scenes. The big one is that it looks like they’re testing the removal of displayed likes from fan pages. This means that, while likes are still visible in Facebook’s search bar, they’re missing from the fan page itself. To be completely clear: pages are not losing their likes, they’re just going to be less visible on your page.

So why is Facebook doing this and what does it mean for brands? For some time now, marketers have been grumbling and there’s one criticism that’s getting hard to ignore: effectiveness. Facebook knows likes are not that useful to brands and they’re taking the interests of marketers seriously. After all, many marketers invest heavily in their social media activity and Facebook is keen to be seen as the brand partner of choice. They want to help drive business for their partners, rather than just help them to get lots of likes. And true to form, they’re shaking up their platform once again.

 

Changes are coming

We don’t know exactly when the new changes will be rolled out but, as ever, it pays to be prepared. Some marketers will be annoyed, and understandably so. Many will have invested in monitoring and growing likes and, of course, there’s a massive benefit from having lots of likes displayed on your page. Even so, there could be a massive opportunity here.

Growing your fans and building your following is still going to be an essential part of how Facebook works – it’s just now visitors to your page will have no idea how many fans you have. Only page administrators will have access to the specific numbers, which changes the game somewhat. Now pages will live or die based on the quality of their content rather than the halo effect of having lots of likes. And that could be a good thing.

I think we’re going to see a shift towards building smaller, tighter communities on Facebook. That means better, more engaging content. Without displayed likes, there’ll be one less reason to invest in growing fan numbers. Instead, brands will start to focus on targeting and building the right audience – crucially, the audience that has the potential to be customers. And the savviest marketers are already doing this.

 

The future of Likes

So where do we go from here? I’d say, if you’ve invested time and resources in building your Facebook page, it’s time to review your strategy. Start to push resources towards quality content, targeting and engagement. Move resources away from like-building and monitoring.

Sure, likes will still be around for a while yet but it looks like their importance will fade—and that means having an active, engaged community will be more important than ever. For today’s leading digital marketers, this may not be such a bad thing after all. The challenge for the rest is how to keep up.

 

*This article is originally published via Campaign Asia on Nov 23rd 2016.

Luke Janich, CEO of RED².

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What to watch out for in Google’s latest algorithm update, Penguin 4.0, and why brands need to embrace AMP (Accelerated Mobile Pages).

 

If you’ve never heard of Google latest algorithm update Penguin 4.0 or Accelerated Mobile Pages (AMP), I don’t blame you. Both have largely gone under the radar for many marketers. But they are set to have significant effects on the digital marketing industry. In short, the two together represent the biggest change to how Google ranks websites and content in over two years.

 

Let’s start with Penguin. What is it and what does it mean for your typical marketer? Penguin 4.0 is the latest update to Google’s ranking algorithm. It identifies sites that try to game the search results to boost their rankings. And—crucially—it punishes them. The latest update makes old-fashioned SEO techniques, like spammy pages and link networks, a thing of the past. And it does it all in real time.

 

Google is incredibly protective of its algorithm, so there’s no foolproof way of knowing if you’ve been hit. Sure, any drop in search rankings is worrying, but the real risk of Penguin is blacklisting. If Google thinks you’ve been spamming its algorithm, then it punishes your site in the search results. If you’re a digital marketer who’s noticed a significant drop in web traffic, this could well be due to the latest Penguin update.

 

And this is only the start for digital marketers. Many brands have a ‘set-and-forget’ approach when it comes to building websites: cheaply developing their site, rushing out content and using out-of-date tactics like buying links to build their traffic. Many have invested considerable resources into SEO link schemes, which are now going to be completely ineffective. In future, marketers are going to have to look at other ways to protect and future-proof their sites. Luckily, there are many on offer.

 

One such emerging technology is AMP, or Accelerated Mobile Pages—though it too presents challenges for less digitally-savvy brands.

 

So what is AMP and why is it important? Well, Google has long been unhappy with long load times for mobile content. We’ve all been there, staring at a black screen for seconds—seemingly minutes—while a laggy article or webpage loads. Well, Google wants AMP to make slow-loading pages on mobile a thing of the past. And many experts expect AMP-optimised content to become the new normal.

 

The big news for brands is that they won’t want to get left behind. Google has already announced that it’s going to give preferential treatment to AMP-optimised sites in search results. And some big names have already started to optimise their content: Twitter, LinkedIn and BuzzFeed, to name just a few.

 

As Google rolls this out globally, we’ll start to see AMP-based content dominating the search results. First, because sections like Google’s Top Stories will factor AMP into their rankings. This means non-optimised pages will be regularly outranked by optimised ones. Second, web traffic will be higher for AMP content, thanks for its faster performance. Crucially, these pages are more likely to keep their audience’s attention. For brands this means more time to deliver their message, generate a lead or convert.

 

In the coming months, AMP, combined with the Penguin update, is going to become a real game-changer. And, as ever, it pays to be prepared. The challenge for digital marketers today, is not just how to counteract the effects of Google’s recent updates, but how to take advantage of them in an increasingly competitive marketplace.

 

*This article is originally published via Campaign Asia-Pacific on Oct 24th 2016.

Luke Janich, CEO of RED².

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