RED² Digital Solutions has signed an exclusive partnership with LinkedIn in Vietnam. With over 450 million active members worldwide, 100 million in Asia alone, LinkedIn is a popular hub for professionals to stay up-to-date with the industry. Advertising on LinkedIn means marketers can directly reach decision-makers, influencers and the people that matter most to businesses everywhere.
RED² Digital Solutions will be LinkedIn’s sole partner for ad distribution in Vietnam. They will help brands to gain access to LinkedIn’s capabilities and their professional segments.
Luke Janich, CEO of RED², said, “We’re excited to be LinkedIn’s partner of choice in Vietnam at this incredibly exciting time. We’re starting to see more and more global brands entering the market – and we’re honored to be representing one of the world’s most notable tech brands.”
He added, “B2B and Enterprise brands are seeing impressive growth right now. For these businesses, LinkedIn is a powerful platform, helping them to engage the right customer at exactly the right time. With LinkedIn, we’re able to target highly specific segments: from business travelers and to directors, finance or IT professionals. As well as exclusive segments such as Entrepreneurs, Expats, Meeting and Event planners.”
In Vietnam, LinkedIn’s penetration has been rising year-on-year and it is now one of the nation’s top four social networks (Comscore, Vietnam 2016). It’s also becoming more popular with marketers as they seek a more premium advertising environment. For instance, LinkedIn’s lead adverts are driving the highest performance and ROI in the B2B segment right now. They are also some of the safest for brands, harnessing automated bots to create a fraud free environment. LinkedIn currently reaches more than 1.8 million professionals in Vietnam, offering unique opportunities for brand building, product marketing & B2B.
“With more than two members joining LinkedIn every second, we believe our exclusive partnership with LinkedIn offers an undisputed opportunity for Vietnamese professionals to take the next step in their performance marketing & digital transformation,” said Luke Janich, CEO of RED².
RED² Solutions offers businesses unique & innovative digital platforms to connect with employees, new hires & customers alike.
