“What’s good, digital?” is a compilation of updates happening in the digital world over the week, curated by our team at Red2 Digital.
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Who’s winning? Who’s losing?
Chicagoan believes that putting ketchup on hot dogs is a cardinal sin. So what did Heinz do to change this long-lasting perception? Let’s watch and find out!
More: How do you make trash bags interesting? Check out John Cena and his mama in this ad for Hefty? Facebook’s AI is too smart that it needs to be shut down?
Keeping up with the digital changes
In order to crack down clickbaits and misrepresentative content, Facebook is restricting the rights to modify link preview to media publishers only, starting 18 July. While we are still unsure who are qualified as media publishers, we do know that brands need to first “own”or be associated with the domain and second, to authorize their pages before 17 September to modify link preview.
More: Facebook groups are able to be created under a page’s administration
Awesome Case Studies
This week’s Awesome Case Studies features Okamoto, a condom brand from Japan and Netflix Turkey. They both utilized local insights to create awe-inspiring campaigns to tackle cultural challenges. Get ready to be blown away by the videos below!
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