60 Best Customer Experience Quotes: Elevate Your CX

A collection of customer experience quotes from industry leaders. Check them out and be prepared to elevate your CX strategy today!

Given the current competitive digital landscape, a superior customer experience isn’t just a nice-to-have – it’s the cornerstone of lasting success. Whether you’re looking to inspire your team, refine your strategy, or simply gain a fresh perspective, the wisdom of those who have mastered the art of customer connection is invaluable. That’s why we’ve compiled this collection of 60 of the best customer experience quotes, designed to ignite your thinking and help elevate your CX to new heights!

Short Customer Experience Quotes

1. Customer service shouldn’t just be a department, it should be the entire company. – Tony Hsieh​

2. The customer’s perception is your reality. – Kate Zabriskie​

3. Make a customer, not a sale. – Katherine Barchetti​

4. Customer experience is the next competitive battleground. – Jerry Gregoire​

5. Your most unhappy customers are your greatest source of learning. – Bill Gates

Happy customer quotes

Famous Customer Experience Quotes

6. You‘ve got to start with the customer experience and work back toward the technology — not the other way around. – Steve Jobs

7. The most important single thing is to focus obsessively on the customer. – Jeff Bezos

8. Quality is remembered long after the price is forgotten. – Aldo Gucci​

9. Do what you do so well that they will want to see it again and bring their friends. – Walt Disney​

10. People don’t buy what you do; they buy why you do it. – Simon Sinek

Famous quote about customer satisfaction

Read more: 50 Lead Generation Quotes – Fueling Your Business Growth

Excellent Customer Service Quotes for Work

11. The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works. – Jeff Bezos

12. Customer service is not a department, it’s everyone’s job.

13. Well done is better than well said. – Benjamin Franklin​

14. The goal as a company is to have customer service that is not just the best but legendary. – Sam Walton​

15. Customer service means making it easy and fast for your customers to get the help they need—when and how they need it. – Steve Benson

Customer success quotes

Voice of the Customer Quotes

16. We see our customers as invited guests to a party, and we are the hosts. – Jeff Bezos

17. Your most unhappy customers are your greatest source of learning. – Bill Gates

18. Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. – Donald Porter​

19. The customer’s perception is your reality. – Kate Zabriskie​

20. Listen to your customers deeply, or you will have none. – Bryan Clayton

Client experience quotes

Customer Obsession Quotes

21. We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards. – Jeff Bezos

22. The customer is why we are here. If we take good care of them, they’ll give us good reason to come back. – Jenny McKenzie​

23. Obsess about customers, not competitors. – Jeff Bezos​

24. There is only one boss. The customer. – Sam Walton​

25. Customer obsession is not just listening to customers, it’s also inventing on their behalf. – Brian Dumaine

Customer centricity quotes

Customer Engagement Quotes

26. Engage, enlighten, encourage and especially…just be yourself! Social media is a community effort, everyone is an asset. – Susan Cooper​

27. The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways. – Richard Branson​

28. In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. – Doug Warner​

29. Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. – Kevin Stirtz​

30. The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing. – John Russell

Great CX quotes

Read more: 60 Social Media Marketing Quotes – Beyond the Hashtag

Quotes on Empathy in Customer Experience

31. Empathy is the ultimate form of customer insight. – Don Peppers​

32. Customers don’t care how much you know unless they know how much you care. – Damon Richards​

33. To earn the respect (and eventually love) of your customers, you first have to respect those customers. – Micah Solomon​

34. The simplest way to be customer-centric is just to listen to your customers.

35. When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion. – Dale Carnegie​

Quotes on Personalization in Customer Experience

36. In the age of personalization, customers expect experiences tailored to their needs.

37. Personalization—it is not about first/last name. It’s about relevant content. – Dan Jak​

38. The future of marketing is personalizing experiences at scale.

39. People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want. – Don Crowther​

40. Know what your customers want most and what your company does best. Focus on where those two meet. – Kevin Stirtz

Read more: 55 Content Marketing Quotes – Beyond Inspiration

Quotes on Building Customer Loyalty

41. The purpose of a business is to create a customer who creates customers. – Shiv Singh​

42. Loyalty is not won by being first. It is won by being best. – Stefan Persson

43. There’s a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’. – Shep Hyken

44. A brand is no longer what we tell the customer it is — it’s what customers tell each other it is. – Scott Cook

45. Repeat business or behavior can be bribed. Loyalty has to be earned. – Janet Robinson

Positive customer experience quotes

Read more: 55 Branding Quotes – Strategy, Design, Love, and More

Customer Experience Quotes for Employees

46. When you serve the customer better, there’s always a return on investment. – Kara Parlin

47. Happy employees equal happy customers. – Tony Hsieh

48. Customer experience is shaped by the people delivering it.

49. Employees will only treat customers as well as they are treated. – Annette Franz

50. Take care of your employees and they’ll take care of your business. – Richard Branson

Customer service quotes for employees

Quotes on the Future of Customer Experience

51. The future of customer experience is proactive, not reactive. – Blake Morgan

52. CX is the battlefield where brands will win or lose in the coming years. – Annette Franz

53. Technology alone doesn’t create great customer experience. People do. – Jeanne Bliss

54. In the future, the brands that succeed will be those that make life easier and better for their customers.

55. The future belongs to companies that blend tech and touch. – Brian Solis

Read more: 50 Artificial Intelligence Quotes – Stay Ahead of the Curve

Funny Customer Service Quotes

56. If I had a dollar for every time a customer said ‘I didn’t get the email,’ I could retire tomorrow.

57. Your call is very important to us. Please enjoy this 40-minute flute solo.

58. Customer service is the new marketing — except with more yelling.

59. We value your feedback. Please hold while we ignore you.

60. The customer is always right… until they start asking for a manager.

Customer service quotes smile

Read more: 45 Email Marketing Quotes – Get Inspired & Get Results

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