RED² Insight
Reebok Appoints RED² Digital as Official Social Media Agency in 6 SEA Markets
Discover how RED² Digital led Reebok's social media strategy across 6 SEA markets. Read our sports brand digital marketing case study to see the results.
Setting a New Standard for Digital Marketing in Sports Industry
As a leading social media marketing agency for the footwear industry and dedicated digital marketing experts, Red2 Digital are thrilled to share a major milestone with our community. Following a highly competitive, multi-agency pitch with no incumbent, Reebok has officially appointed RED2 Digital as its social media agency of record across six key South East Asian markets, including Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Here is an inside look at how we are partnering with a global icon to elevate our craft and set a new benchmark for digital marketing in sports industry.
In the highly competitive footwear space, achieving true engagement requires more than just posting product photos; it demands a robust, data-backed ecosystem. Taking the lead from our Ho Chi Minh City office, RED2 Digital has taken on a massive, full-funnel scope of work. Our comprehensive mandate covers everything from ground-up content creation and creative development to paid social advertising, cutting-edge analytics, and Customer Relationship Management (CRM).
We proudly launched our first campaigns in June 2017, executing a holistic strategy designed to help a Boston-based lifestyle icon aggressively expand its footprint beyond the US and Europe into the lucrative Asia-Pacific (APAC) region.
Henry Quek’s Point: The "Be More Human" Connection
To execute highly effective sports marketing, you have to sell a lifestyle and connect with your audience on a deeply personal level. Henry Quek, Reebok's Commercial Director for SEAPAC, perfectly captured this emotionally resonant vision when discussing the brand's "Be More Human" platform.
Quek explained that for Reebok, fitness is far more than just a physical activity to improve the body. "By pushing ourselves to the brink and testing our limitations, we become better partners, leaders, parents – and better humans," he noted.
From a strategic standpoint, Quek highlighted a crucial reality about today’s consumer behaviour: "For many, that journey starts on digital and social media". Because of this digital-first reality, Quek emphasised how vital it was to find an agency partner that understands the passion and flexibility demanded by a top-tier fitness brand. We are incredibly honoured that Quek recognised RED2 Digital as a partner that perfectly shares Reebok's vision and complements its high-performance culture.
Luke Janich’s Point: Precision in Sports Digital Marketing
Our CEO, Luke Janich, highlighted exactly why targeted sports digital marketing is our true speciality. Expressing our team's collective excitement about working with such an international and iconic brand to build upon their increasing global footprint, Janich nailed the core advantage of our digital strategy.
He stated: "The promise of social media is that we can talk to exactly the right people at the right time".
As digital marketing experts in the footwear industry, we know that generic broadcasting no longer yields results. Janich emphasised that our partnership with Reebok is fundamentally about leveraging this targeted, right-time communication to "build an active and engaged community" around their brand, and we are absolutely thrilled to be a part of this adventure.
Driving the Future of Sports Marketing in Singapore and Beyond
When you combine Quek’s human-centric brand ethos with Janich’s precision-targeted community-building tactics, you get the ultimate formula for regional growth. For the Singapore market and our neighbouring countries, having a highly localised, data-driven approach is paramount. At RED2 Digital, we are committed to proving that strategic digital engagement is the most powerful catalyst for brand loyalty and community growth across South East Asia.
Ready to Scale Your Brand Across Southeast Asia? We helped Reebok engage millions of fitness enthusiasts across 6 markets. Let’s build a digital strategy that gets your brand noticed. Talk to Our Social Media Experts.