RED² Digital Solutions has signed an exclusive partnership with LinkedIn in Vietnam. With over 450 million active members worldwide, 100 million in Asia alone, LinkedIn is a popular hub for professionals to stay up-to-date with the industry. Advertising on LinkedIn means marketers can directly reach decision-makers, influencers and the people that matter most to businesses everywhere.

RED² Digital Solutions will be LinkedIn’s sole partner for ad distribution in Vietnam. They will help brands to gain access to LinkedIn’s capabilities and their professional segments.

Luke Janich, CEO of RED², said, “We’re excited to be LinkedIn’s partner of choice in Vietnam at this incredibly exciting time. We’re starting to see more and more global brands entering the market – and we’re honored to be representing one of the world’s most notable tech brands.”

He added, “B2B and Enterprise brands are seeing impressive growth right now. For these businesses, LinkedIn is a powerful platform, helping them to engage the right customer at exactly the right time. With LinkedIn, we’re able to target highly specific segments: from business travelers and to directors, finance or IT professionals. As well as exclusive segments such as Entrepreneurs, Expats, Meeting and Event planners.”

RED² x LinkedIn partnership launch event

RED² x LinkedIn partnership launch event

In Vietnam, LinkedIn’s penetration has been rising year-on-year and it is now one of the nation’s top four social networks (Comscore, Vietnam 2016). It’s also becoming more popular with marketers as they seek a more premium advertising environment. For instance, LinkedIn’s lead adverts are driving the highest performance and ROI in the B2B segment right now. They are also some of the safest for brands, harnessing automated bots to create a fraud free environment. LinkedIn currently reaches more than 1.8 million professionals in Vietnam, offering unique opportunities for brand building, product marketing & B2B.

RED² x LinkedIn partnership launch event

“With more than two members joining LinkedIn every second, we believe our exclusive partnership with LinkedIn offers an undisputed opportunity for Vietnamese professionals to take the next step in their performance marketing & digital transformation,” said Luke Janich, CEO of RED².

RED² Solutions offers businesses unique & innovative digital platforms to connect with employees, new hires & customers alike.

For more information, please email us at lukejanich@red2digital.com.vn.

“What’s good, digital?” is a compilation of updates happening in the digital world over the week, curated by our team at Red2 Digital. Subscribe to our blog to receive bi-weekly newsletter (We won’t spam! Ain’t nobody got time for that) or simply tune into our Facebook and LinkedIn page!

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Who’s winning? Who’s losing?

With Game of Thrones season 7 premiering last week, it looks like every brand is trying to jump on the bandwagon. KFC made a lasting impression with a GoT themed TVC featuring their new product: chicken and rice.

More: Check out Coco-Cola fresh tunes and Home Depot’s messy week on Facebook!

Keeping up with the digital changes

Facebook rolled out Messenger Ads and brands can now create ads to appear in your inbox. Fret not, you will also have the options to hide and report ads as you deem! Currently available in beta mode in Australia and Thailand. We wonder when they will hit Vietnam’s shores!

A little insight goes a long way!

Spotify has finally launched a service catered for advertisers – Spotify for Brands! It analyses users’ playlists and gather data about their personality, in return, Spotify would offer a playlist personalised for the users. Advertisers can optimize these data to target users based on their music taste i.e. a cooking enthusiast, a parent. How cool is Spotify building a people-based marketing strategy through your music playlist?

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Each week we’ll be drawing inspiration from some cool case studies with great ideas or smart uses of digital tactics. Check out two awesome Webby-winning campaigns from Qantas & Doctors of the World!

To view the full report on this week digital news, click HERE to subscribe & download. Please feel free to distribute and use it within your own organisation for training purpose. However, selling and making a profit out of this file is strictly prohibited.

RED² Digital has been appointed as Reebok’s social media agency of record for six markets across Southeast Asia. This includes all social media responsibilities for Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam.

The appointment came about following a competitive, multi-agency pitch with no incumbent and RED²’s Ho Chi Minh City office will take the lead on the account.

Headquartered in Boston in the United States, Reebok is looking beyond the US and Europe to increase its presence in the APAC region. By putting a passion for fitness at the heart of the brand, Reebok has grown into a global icon. They’re now looking to make an impact in the lucrative Southeast Asian market.

“We believe in the potential of fitness to transform lives – and we want to inspire even more people to take the first step on that journey. For many, that journey starts on digital and social media”, said Henry Quek, Commercial Director SEAPAC.

He added, “Reebok’s vision is captured in our Be More Human platform. It’s a movement of like-minded individuals who have chosen to embrace fitness and all that it bestows. For us, fitness is more than a physical activity to improve the body. By pushing ourselves to the brink and testing our limitations, we become better partners, leaders, parents – and better humans.”

He noted the importance of an agency partner that understands the passion and flexibility demanded by one of the world’s leading fitness brands – as well as today’s digital and social media landscape. “RED² shares our vision and complements our high-performance culture. It’s this ambition that makes Reebok, Reebok”, he added.

As the social media agency of record, RED² will handle all of Reebok’s social media marketing activities. From content creation and creative development through to cutting-edge analytics and CRM across the six markets.

Luke Janich, CEO of RED², said, “We’ve seen Reebok’s global footprint increase over the past few years and, to build on this we’re excited to have been chosen to work with a brand that’s as international and iconic as Reebok. The promise of social media is that we can talk to exactly the right people at the right time. In partnership with Reebok, we’re going to build an active and engaged community around their brand – and we’re looking forward to being part of the adventure.”

Oliver Woods, RED²’s Director of Digital and Social Strategy, added, “Reebok’s brand resonated with all of us: the rich heritage, great products and the uplifting Be More Human platform. Our focus now is to bring out our excitement and passion in the work we deliver around the region.”

The first campaigns went live in June 2017.